Pricing

Selling

We believe in complete transparency when it comes to what we charge for our services. That’s why we’re breaking from the industry norm and publishing our pricing openly. Instead of listing every detail of what our services includes (the list is long), we invite you to reach out with any questions. We welcome the conversation and are happy to walk you through how we work.

The hidden truth about real estate pricing is that while luxury properties often require more effort and expense to market, the commission a broker earns doesn’t always reflect a proportional increase in work. In other words, higher-priced homes do not necessarily justify the significantly higher commission rates that often accompany them.

To address this imbalance, +ONE has developed an innovative and advantageous seller pricing structure designed to be fair, transparent, and aligned with the actual effort involved. Here’s how it works:

*Commission discount relative to local historical industry standard.

The commission percentage is based on the list price—not the sale price—because this keeps our interests aligned with yours. Our goal is always to secure the maximum value for your property. Once a list price (and corresponding commission) is agreed upon between +ONE and the seller, that percentage remains fixed, regardless of the final sales price.

  • Elizabeth and +ONE agree on a list price of $3,099,000 for her single-family home. After three weeks of marketing, Elizabeth receives a clean offer of $2,975,000 with no contingencies. Given the buyer’s eagerness and ability to close quickly—something important to Elizabeth —she decides to accept the offer.

    • Traditional Commission (2.5%): $2,975,000 × 2.5% = $74,375

    • +ONE’s Client-Aligned Commission (1.75%): $2,975,000 × 1.75% = $52,062.50

    Elizabeth keeps $22,312.50 more in her pocket by choosing +ONE!

  • Noah and +ONE agree on a list price of $1,795,000 for his spacious, updated loft. After just ten days on the market, an eager buyer—who had been searching for a property “just like this”—submitted a strong offer of $2,200,000. After some negotiation, both parties settled on a final sale price of $2,250,000.

    • Traditional Commission (2.5%): $2,250,000 × 2.5% = $56,250

    • +ONE Commission (2.25%): $2,250,000 × 2.25% = $50,625

    Noah saved $5,625 with +ONE!

  • Monica and +ONE agreed on a list price of $4,200,000 for the large single-family home she recently inherited. After a month of private showings, Monica received an offer at the full asking price—but with an inspection contingency. The inspection revealed the need for a new water heater and a few minor fixes. Thirty days after going into contract, the sale closed at $4,190,000.

    • Traditional Commission (2.5%): $4,190,000 × 2.5% = $104,750

    • +ONE’s Client-Aligned Commission (1.75%): $4,190,000 × 1.75% = $62,850

    Monica saved a whopping $41,900 by working with +ONE!

Buying

Our passion is with buyers. We believe that purchasing a home is more than a transaction—it’s an investment in place and community. Because of our efficient brokerage model, we can pass real savings along to you. That means more cash in your pocket right when you need it—like picking out that perfect couch for your new living room.

*Commission discount relative to local historical industry standard.

Donation (Buying)

We understand how challenging it can be to save up for a down payment. This program helps give qualified buyers a leg up.

*Commission discount relative to local historical industry standard.

    • Recent legislation has shifted more of the financial burden onto buyers. For many, that makes the dream of homeownership feel even further out of reach.

    • Too often, hardworking middle- and working-class families are priced out of the city they love. Out of necessity, they look for more affordable housing and strong public schools elsewhere. This program is our way of helping them stay — giving families and individuals a chance to plant roots and thrive right here.

    • The impact reaches far beyond a single transaction. Every home purchased adds new voices, perspectives, and experiences, enriching the fabric of our community with greater diversity.

    • We are deeply grateful for all this community gives us. Offering support in a real, immediate, and tangible way isn’t just good business — it’s the right thing to do.

    • First-time buyers — or those with a meaningful story about why this support could make all the difference.

    • Committed San Franciscans — ideally long-term residents who have shown dedication to this community.

    • Local workers who keep our city strong — teachers, first responders, civil servants, and others whose daily contributions make San Francisco what it is.

    • Financially ready buyers — with proof of funds and/or loan pre-approval. (If you’re not pre-approved yet, don’t worry — we’ll help guide you through the process.)

    • Homebuyers, not investors — the property must be purchased as your personal residence.

    • Partners in community-building — buyers who benefit from this program agree to list with +ONE if they choose to sell within five years, ensuring the cycle of support continues.

    1. Submit Your Inquiry
      Fill out the form below and share a bit about your circumstances — why this program would make a difference for you.

    2. We’ll Reach Out
      Our team at +ONE will follow up with clarifying questions and feedback to better understand your needs.

    3. Partner With Us
      If it looks like a good fit after a brief vetting process, we’ll move forward together under a standard Buyer Broker Representation Agreement.

    4. Make Your Dream Possible
      Depending on the details of your transaction, the commission savings may help negotiate better terms, cover closing costs, or be rebated back to you through escrow.

Let’s work together.

(We can’t wait to hear from you!)