Pricing

Selling

Our aim is to be 100% transparent about the what we charge for the service that we offer. To this end, we are making a break from the norm and publicly advertising what we charge. Rather than list all of the tasks that we do for the compensation that we receive (this would be a mighty long list), if you have questions about our services, please don’t hesitate to contact us — this is a conversation that we encourage!


A dirty little industry secret is that while luxury properties do commonly take a bit more effort and cost to market and sell, there is not a commensurate (linear?) relationship between the commission paid to a broker and the effort expended.  In other words, expensive properties do take more effort to market, but not so much effort to warrant outsize commission rates that come with more expensive properties.

As such, +ONE has created an innovative and advantageous seller pricing structure that addresses this imbalance.  As follows:

*Commission discount relative to local historical industry standard.

    • Because this aligns our interests with yours.  Our goal is to get a seller the absolute maximum for their property.  Once a list price (and corresponding sales commission) is agreed upon between +ONE and a seller, the commission percentage will not deviate based on final sales price.

    • Example One: Seller Jane and +ONE agree on a list price of $3,099,000 for Jane’s beautiful single-family home.  After three weeks of marketing they receive a clean offer of $2,975,000, with no contingencies.  Upon discussion, they decide to accept the offer as-is as the buyer is eager and able to close quickly, something important to Jane.

      • The sell-side commission on this transaction would be: $2,975,000 x 1.75% = $52,062.50. 

      • If sold using the (local & historical) industry standard commission rate of 2.5%, Jane would pay $74,375.00 in sell-side commissions, yielding her a savings of $22,312.50.

    • Example Two: Seller Joe and +ONE agree on a list price of $1,795,000 for his large, updated loft.  After just ten days of marketing they receive a robust offer of $2,200,000 from an eager buyer that has been looking for a property “just like this”!  After a little back and forth, they settle on a price of $2,250,000.

      • The sell-side commission on this transaction would be: $2,250,000 x 2.25% = $50,625.00. 

      • If sold using the (local & historical) industry standard commission rate of 2.5%, Joe would pay $56,250.00 in sell-side commissions, yielding him a savings of $5625.00.

    • Seller Jane and +ONE agree on a list price of $3,099,000 for Jane’s beautiful single-family home.  After three weeks of marketing they receive a clean offer of $2,975,000, with no contingencies.  Upon discussion, they decide to accept the offer as-is as the buyer is eager and able to close quickly, something important to Jane.

      • The sell-side commission on this transaction would be: $2,975,000 x 1.75% = $52,062.50. 

      • If sold using the (local & historical) industry standard commission rate of 2.5%, Jane would pay $74,375.00 in sell-side commissions, yielding her a savings of $22,312.50.

    • Seller Joe and +ONE agree on a list price of $1,795,000 for his large, updated loft.  After just ten days of marketing they receive a robust offer of $2,200,000 from an eager buyer that has been looking for a property “just like this”!  After a little back and forth, they settle on a price of $2,250,000.

      • The sell-side commission on this transaction would be: $2,250,000 x 2.25% = $50,625.00. 

      • If sold using the (local & historical) industry standard commission rate of 2.5%, Joe would pay $56,250.00 in sell-side commissions, yielding him a savings of $5625.00.


Buying

Our passion lives with buyers! Buyer’s enthusiasm to invest (quite literally) in place, in a community, lies at the heart of why we do what we do. Thanks to our efficient brokerage model, we are able to offer a significant discount relative to local historical standards. This keeps more $ in your pocket (right at the time you want to furnish that new home:)!

*Commission discount relative to local historical industry standard.


Donation (Buying)

We know how difficult it can be to scrape together enough for a down payment on a home. This program can give qualified buyers a leg up.

*Commission discount relative to local historical industry standard.

    • Recently-passed legislation puts greater financial responsibility on the buyer in a real estate purchase transaction.

    • Increasingly, middle-class and working-class families and individuals are pushed out of the city due to cost-of-living concerns. Out of necessity, they seek communities with good public schools and less expensive housing. This is our small way to reverse that trend and assist working and middle-class individuals and families to gain a toehold in a challenging market.

    • This program has the potential to it enrich many lives beyond the buyers themselves — providing an opportunity to add diversity to our community.

    • We benefit from this wonderful community, and giving back — in a very real, immediate, and tangible way — is simply the right thing to do.

    • Must be a first-time buyer (or have a compelling story as to why you are seeking this donation).

    • Preferably a long(er)-term resident of San Francisco (illustrating a commitment to this community)

    • Preferably buyers that are employed in San Francisco (Examples include: Teachers, Civil Servants — firefighters, police officers, etc.)

    • Must show proof of financial capacity to perform. This may include proof of funds and pre-approval for a loan. (Don’t worry if you haven’t completed a pre-approval for financing yet, we can assist you with this).

    • If a buyer who has benefited from this program decides to sell within five (5) years of purchase, it is agreed that they will list their property with +ONE.

    • Property must be purchased with intent to be occupied by buyer.

    1. Inquire via the form below. (Please be sure to include an explanation as to your circumstances and why you think you’d benefit from this program).

    2. +ONE will reply with clarifying questions and feedback.

    3. If, after a brief vetting process it is decided that an applicant is a good fit, the prospective buyer and +ONE will enter into a typical Buyer Broker Representation Agreement.

    4. Dependent upon the details of a specific transaction, the sales commission savings may be used to negotiate better transaction terms, used for closing costs, or rebated through escrow.

Let’s work together.

(We can’t wait to hear from you!)